The beautiful 4-star Central Plaza Hotel in Zurich was the venue for this year’s IP Culture Workshop on September 15, 2020. The theme was: The IP strategies of the market leaders – an overview with examples.

A select group of seven participants were able to register for our workshop and the places were filled within a very short time.

We were able to win Dr. Christian Reinders as a speaker. He works as Chief IP Counsel Intellectual Property Rights for the DRÄXLMAIER Group. Questions such as “How do you deal with third-party Patents?” or “What are important aspects of a patent strategy?” were explained in detail and backed up with examples.

Dr. Reinders summarizes how to design a successful patent strategy with the following points:

– Implement an innovation process from the initial idea to the sale / operation / recycling of the product, preferably taking Patents into account

– Use and analyze patent data to

• determine your own position in the patent landscape
• reduce the risk of patent infringement (FTO) and adjust the development goals if necessary

– Note the IP Business Models for the relevant market

– Actively develop your own IP business model and thus your own patent strategy

“Dr. Reinders’ presentation was very exciting and informative and not only gave the guests, but also ourselves some food for thought,” explained Mirko Schade, one of our Patent Attorneys. If you are interested, we will be happy to provide you with the relevant presentation, simply send an e-mail to verwaltung(at)kellerschneider.com.

We received great feedback from our participants and are already looking forward to next year.

Would you also like to take part in our IP Culture Workshop next year? Register now with your name, company and e-mail address at verwaltung(at)kellerschneider.com.