{"id":4054,"date":"2018-12-20T11:10:00","date_gmt":"2018-12-20T10:10:00","guid":{"rendered":"http:\/\/klunker-ip.com\/issue-2018-4-brand-types\/"},"modified":"2025-11-01T14:43:56","modified_gmt":"2025-11-01T13:43:56","slug":"issue-2018-4-brand-types","status":"publish","type":"post","link":"https:\/\/klunker-ip.com\/en\/issue-2018-4-brand-types\/","title":{"rendered":"Issue 2018\/4 &#8211; Brand types"},"content":{"rendered":"\n<p class=\"\\&quot;has-medium-font-size wp-block-paragraph\"><strong>Trademark protection is essential nowadays. However, many people are not aware of the possibilities offered by modern trademark law. <\/strong><\/p>\n\n<p class=\"wp-block-paragraph\">As a company, the aim is to be remembered by customers with an independent Brand Identity. The appearance is basically the result of a complex interplay of keywords, stories, images, colors and characteristic product shapes, sales environments, premises, furnishings, employee behavior, etc. As with a good painting, only selected elements will be in the foreground. Everything else is used as a suitable background.  <br\/><br\/>An important communication channel today is the Internet. It not only mirrors the ideal world, but also creates a new reality. Interactive multimedia presentations can be used. Moving images radiate dynamism. The sonorous voice implies meaning, synthetic characters (Master Proper) personify the Advertising Messages.    <br\/><br\/>If you are successful with your marketing, not only customers but also your competitors will take notice. They ask themselves where this success comes from. Once they have found the driver, they try to use it too. While some only adopt the idea and otherwise maintain the necessary distance, others are deliberately out to ride the wave.   <br\/><br\/>How can trademark protection help here? Read our new issue of grips\u00ae. <\/p>\n","protected":false},"excerpt":{"rendered":"<p>Trademark protection is essential nowadays. However, many people are not aware of the possibilities offered by modern trademark law. As a company, the aim is to be remembered by customers with an independent Brand Identity. The appearance is basically the result of a complex interplay of keywords, stories, images, colors and characteristic product shapes, sales [&hellip;]<\/p>\n","protected":false},"author":5,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[1],"tags":[],"class_list":["post-4054","post","type-post","status-publish","format-standard","hentry","category-nicht-kategorisiert"],"acf":[],"_links":{"self":[{"href":"https:\/\/klunker-ip.com\/en\/wp-json\/wp\/v2\/posts\/4054","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/klunker-ip.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/klunker-ip.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/klunker-ip.com\/en\/wp-json\/wp\/v2\/users\/5"}],"replies":[{"embeddable":true,"href":"https:\/\/klunker-ip.com\/en\/wp-json\/wp\/v2\/comments?post=4054"}],"version-history":[{"count":0,"href":"https:\/\/klunker-ip.com\/en\/wp-json\/wp\/v2\/posts\/4054\/revisions"}],"wp:attachment":[{"href":"https:\/\/klunker-ip.com\/en\/wp-json\/wp\/v2\/media?parent=4054"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/klunker-ip.com\/en\/wp-json\/wp\/v2\/categories?post=4054"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/klunker-ip.com\/en\/wp-json\/wp\/v2\/tags?post=4054"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}